On the Road with Project Yellow Light
Project Yellow Light’s Year of Success
Project Yellow Light is a high school scholarship competition where applicants create short films to encourage other teens to develop and embrace safe driving habits. The two top-winning videos each year are turned into public service announcements and distributed to over 1,7000 TV stations. The project has backing from the Secretary of Transportation, Ray LaHood, the DOT safety division, and the National Highway Traffic Safety Administration. Mazda and Mazda Motorsports and its racecar drivers speak on behalf of Project Yellow Light and safe driving issues throughout the year at racetracks and venues, and has raided $22,000. All the videos created by applicants are part of the growing media campaign to spread safe driving through teens and by teens to 70% high school students and 30% college students. Through its immense use of social media the project has had several news appearances and interviews with Mazda, on CNN, and at the UN Global Road Safety Week in DC, including many others. The video messages have reversed the number of car crashes involving teens, especially in California and Texas.