Richard Peters & Tony Pigott – Brandaid Project

Brandaid is a global initiative, committed to closing the market divide by helping micro enterprises from developing countries gain exposure, and experience free trade.

Brandaid Project alone or in partnerships identifies artisan product marketing opportunities (sales channels can include: retail, art gallery, special exhibits or events, e-commerce). It creates a brand name, wordmark and positioning then works with the communities, Masters and outside designers to develop a collection. The collection is then marketed through the appropriate sales channel.

Richard Peters & Tony Pigott

Project Name: Brandaid Project
Project Type: Metal Sculpture, Metal Wall Hanging, Papier Maché

Issue:
Artist Rehabilitation

Mission:
To end the economic isolation of hard working and productive artisans in the world’s poorest countries.

Website:
www.brandaidproject.com

CVF Involvement: 

Creative Visions Foundation (CVF) provides all business services including fiscal sponsorship and donor reports for The Brandaid Project. In addition, CVF assisted with many stages of early development and helped facilitate a grant from the Clinton/Bush Haiti Foundation. CVF also nominated and represented BrandAid at the first Gift Horse Project concert which raised nearly $2000 for BrandAid. CVF  has been an active connector for the Creative Activists and has linked them with influential allies such as Doug Cohen, co-founder of Sustainable Haiti Coalition and the United Nations.